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03 Mar, 2023 Storytime

Stop Launching. Start Shipping.

It takes work to bring an idea to life, even more work to make something people want to use, and much more work to make something enough people are willing to pay for. This post ...

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kishau

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Mar 17

Happy Friday! The theme of this week was “enjoy the journey, celebrate the wins (however small). Here are some highlights:

- Slide 1: a #BehindTheScenes “Slack Party”; the team at Time Study ended the week on a high note!

- Slide 2: Two things you don’t have to worry about.

- Slide 3: Check my website Kishau.com for this week’s “stories” & links to recent work.

- Slide 4/5: How I’m ending the week.

Cheers 🥂

Mar 16

Caption: strategy & shenanigans.

BUILDING YOUR EXECUTION MUSCLE
1. Agree on a general direction
2. Take a step forward
3. Measure progress
4. Breathe, laugh, stretch, drink water
5. Rinse & repeat steps 1-4 at whatever speed works for you (running, walking, & crawling = progress)

If you’re stuck at #2, try breaking it into even smaller steps. Apply to business or life in general.

#zoomshot #entrepreneurship #startuplife

Mar 15

Happy Wednesday. Let’s do some math …

It takes work to bring an idea to life, even more work to make something people want to use, and much more work to make something enough people are willing to pay for. This post should empower you to celebrate your launches, but remember to measure what matters.

For example, how will you build your list of people who could use your solution? How many people can you actually reach? How many of those people give a damn? How many of those people are actively looking for a solution? How many of those people become customers? Was this a profitable customer conversion cycle? How often can you repeat this cycle?

Let’s do some math; assume that your marketing channel is email:

* Step 1: Send an email to 10,000 people that represent your target audience.

* Step 2: The average email open rate is 20% (industry agnostic): 2,000 opened the email.

* Step 3: The average clickthrough rate is 2-5% (industry agnostic): 100 people downloaded/read the information

* Step 4: 10% of those people are in the market for what you’re selling: 10 people

* Step 5: 10% of those people become customers: 1 customer

Fun Fact: Step 1 is REALLY tough but doable with focus …

To read the full post, feel free to visit kishau.com/stories

#startuplife #entrepreneurship

Mar 15

Someone asked me, “What advice do you have for founders who have raised some money but are having trouble raising more?”

Rock with people that are rocking with you. Allocate more time to investors who are a good fit for your business and want to be on this part of the journey with you. Get a quick “no.” Then, optimize your time for identifying people excited about you, your team, the vision, your current stage, and your intended next step(s). That is who you want on your team.

Apply to your business, your personal life, or where applicable.

Also, to read more, visit kishau.com/stories.

#startuplife #fundraising